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TwentySix Life

PPC

For business’ wanting to maximise their PPC channel, we are one of the leading Paid Search agencies in the UK delivering channel performance, enhanced conversion and innovation for brands including Riviera Travel, Barker & Stonehouse, Fortnum & Mason, Morses Club, Co-Op Legal Services, and AVG. Unlike other Paid Search Agencies, our team at twentysix has 35 years of collective experience in driving PPC results for clients in all sectors and we have this experience and capability wrapped up in the highest quality of client service, forensic PPC management and continuous innovations to keep you ahead of your competition.

Team of experts

Our PPC and data teams are experts in understanding how customers are interacting with your digital platforms and optimising your Paid Search strategy, segmentations and bids to maximise ROI.

We offer a complete managed service providing Pay Per Click analysis, strategy and management of campaigns across Google, Bing, Yahoo and other major search platforms. 

Our team of PPC experts are supported by our dedicated data function inform the best approach to PPC for your business to ensure that we maximise your ROI.

We are a Google Premier Partner and we use partner Doubleclick for bid management and attribution tracking. We pride ourselves on offering a pro-active and responsive service, acting as a partner in driving your online revenue.

Our services

We offer:

  • PPC analysis and strategy
  • PPC management
  • Keyword research
  • Google Shopping strategy
  • Attribution modelling
  • Ad copy optimisation
  • Data analysis
  • Conversion optimisation
  • Retargeting

Channelling excellent results

Some of our key achievements in PPC are:

  • We increased PPC revenue and traffic by 27% and 35% respectively year-on-year for one of the UK’s leading retailers.
  • We increased sales volume by 420% and revenue volume by 387% year-on-year for a large UK ecommerce retailer.
  • We worked with a leading leisure company to increase their conversions by 95% year-on-year.

Optimising wardrobes everywhere

'Appointing twentysix as our full traffic management agency has been the single biggest success factor in terms of our online growth strategy. twentysix have quickly integrated themselves into the Damart brand and our internal team, with a fantastic level of account management and support structure to ensure our strategy is reflected in the day to day activity managed by twentysix. We have quickly seen our existing activity optimised and made more cost-effective and have seen strong incremental growth through the launch of new activities and initiatives, including an affiliate programme and product retargeting to support the existing paid search and SEO campaigns. We look forward to a continued successful relationship with twentysix and working towards achieving our longer-term online ambitions.'

Ben Philips, E-commerce Manager, Damart UK

Record conversion est 2016

The brief

Fortnum & Mason are ubiquitous with style and luxury. Their fine food hampers are a must have for Christmas and for many years they have controlled a relative monopoly over this market.

In recent years, however, new entrants including John Lewis, notonthehighstreet.com and Selfridges as well as local artisan producers had caused Fortnum’s market share to fall, with an adverse knock-on to sales and revenue.

The solution

We created a full-service acquisition plan to stop Fortnum’s falling brand awareness. This included display, PPC, SEO and affiliates.

We wanted to reenergise the brand in its most relevant markets. We introduced new programmatic display advertising to these audiences and, by doing messages-testing, encouraged Fortnum to change their online brand position to rely less on luxury and more on desirability.

The results

Within 12 months we had:

  • Increased revenue by 30%
  • Reduced cost per sale 89%
  • Increase display sales by 700%
  • Returned Fortnum & Mason to the #1 retailer for luxury food gifts and hampers.