In a mobile-first world, today’s modern consumer interacts with multiple devices and dual screening hundreds of times a day. Reaching this fleeting customer can be tricky. To do so, in a meaningful way, your search marketing needs to be holistic in thinking, active across all channels and unified in its messaging – to create a seamless and consistent path to conversation.
• Cross-channel exposure
• Multi-device targeting
• Synergy of message
• Centralised de-duplication of online channels
• Attribution based decision making.
Our out-of-the-box acquisition solution increases leads and grows revenue right away using three key pillars:
· Display: we show ads to your audiences that look like your current customers
· Social: we interact with your research-obsessed audience to feed the marketing funnel
· PR: we get coverage, create awareness and improve brand recall with your audiences by delivering creative content campaigns.
· Search Engine Optimisation (SEO): we make your brand more visible by ranking highly for your key terms
· Pay-per-click (PPC): we reach your audience with targeted ads to grow your leads and revenue
· Affiliates: we promote your brand at the point of purchase to drive incremental sales
· Email: we do email marketing and behavioural basket retargeting to encourage missed or forgotten sales.
Data and optimisation
· Analytics: we make sure your data is clean, well-managed and effectively presented. This enables our digital specialists to make informed decisions about what to do next
· Conversion rate optimisation (CRO): we optimise your key landing pages, lower their bounce rates, improve click-through rates on your calls-to-action. All to create more cost-effective acquisition
· User experience (UX): we optimise your customers’ journey all the way through to conversion, using customer psychology and best practice to take your budgets further and exceed targets.
Integrated acquisition service
With our integrated acquisition service, you’ll get:
· A single point of contact
· A single report
· A set single lead or revenue target
· Shared content repository
· Shared data and insights.
We do tailored cross-channel attribution for each of your customers’ journey. We want to know things like: is it a considered or a disaster purchase? Or do customers seek more third-party recommendations before purchase? No journey is the same and our data science team work tirelessly to unearth the insights that will improve our acquisition strategy and grow your business.
Strategy underpinned with technology
We partner with a range of best-in-class tools and leverage our relationships with these providers to supercharge our search acquisition campaigns.
· Google Marketing Platform
o Google Analytics 360
o Display & Video 360
o Search Ads 360
· Our own in-house affiliate network (Impact).
In-house team training
If you have a long-term aspiration to build an in-house team of acquisition experts, we can help. We have a range of training programmes available to team members. We can help you to set-up data and reporting processes, as well as, team organisation and workflows.
Once we have the relevant tags on your site we’re ready to go!